3/22/2023 0 Comments Clash royale promotee toxicityis a competitive game and we all like esports, so why wouldn't we want our game to have esports?"Īfter the success of Clash Royale esports, Brawl Stars is preparing to take the same tactic. "We talk about the big tournaments that are happening in the industry, we talk about different games. "In our discussions on the game team, revenue and profitability is never a part of the discussion," Allison said. "In our discussions on the game team, revenue and profitability is never a part of the discussion" Seth Allison So that was something we talked about early on, but we still see it as something that's about engagement and giving back to the players."įellow team member Seth Allison agreed, and went on to tell me that the needs and wants of the community often fit seamlessly with what the developers already enjoy or want to promote in their games. And we had seen in our internal mini-tournament that was meant as just a game test that there was a lot of excitement around this kind of competitive play. ![]() ![]() "When we soft launched during that beta period, players were already doing their own tournaments. "We built because the players wanted it from the very beginning," Clash Royale's Stefan Engblom told me. As Brawl Stars launched worldwide, Supercell invited community representatives to come up and press the launch button for their respective regions For the Clash Royale team, such feedback significantly impacted the game's push for esports. Because what's happening is people who are super passionate about the games, you guys, can work directly together with the game teams, and I just feel that it's a much, much better place to be."Įvery team I spoke to at Supercell, from Boom Beach to Clash of Clans to Brawl Stars, mentioned the importance of taking community feedback across channels such as official forums (for the games that had them), Reddit, and social media platforms. As you can imagine especially for our teams, that's not our cup of tea. "I've been in the games industry for 18 or 19 years now, and earlier on in my career, how you did publicity for games is you had to pitch it to game magazines, and it was almost always professional, PR marketing people. "At its best, it benefits us, but we understand that it also has to benefit you. "The way we see our partnership and working together with you guys is that it's a two-way street," CEO Ilkka Paananen said to the community as he addressed them in a welcome speech. People who are super passionate about the games can work directly together with the game team" Ilkka Paananen Opening the doors to the community at this scale isn't a common gesture in the industry, but according to the developers and employees I spoke to, such a collaboration with creators wasn't unusual in the slightest for Supercell. The company also welcomed nearly 100 content creators from around the world to celebrate the milestone with them, even inviting some to push the game's launch button for their respective regions. This interview is the third and final in a multi-part series covering those discussions, with part one covering the studio's team-led culture and part two discussing Supercell's killed games.Īs I've mentioned in the first two parts of this series, wasn't alone in visiting Supercell's headquarters in Helsinki for the launch of its new game, Brawl Stars. ![]() To celebrate the launch of Brawl Stars, Supercell paid for flight and lodging to bring to its headquarters in Helsinki, Finland for two days of interviews and discussions about the studio, its games, and its culture.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |